Brand names and parent vendor names
Every product in the STN Database has an associated Vendor. A product may also have an associated Brand (aka. brand_id).
The Brand is populated when it is more relevant to the consumer as the recognized brand. For example, a Calico Critters item from Epoch may be best presented to the shopper under the Brand name ‘Calico Critters‘.
When the brand_id is populated in this fashion, the PDBHub data pushed to your site will, in most cases, default to using the Brand Name and Logo.
![Brand ID](https://productdatabasehub.com/wp-content/uploads/2021/05/chrome_2021-05-17_12-23-40.png)
The Calico Critters brand is also associated as a child of Epoch Everlasting so that product request reports are translated correctly to the parent Vendor.