Vendor Lookup

Retailer Portal
Vend-lookup tab

The VENDOR LOOKUP tools in the Retailer Portal allow you to customize the display and matching of your POS Vendors to the STN Vendors

location: main menu > Data Feeds> Vendor Lookup

There are four main fields:

  • Uploaded Store Vendor Name
  • Actual Store Vendor Name 
  • STN Vendor Name 
  • Cleanup Prefix

Uploaded Store Vendor Name

This is the name as uploaded from your POS data feed. This field is not editable, but will be automatically updated on your next sync if the data is changed within  your POS data feed. 

Actual Store Vendor Name

You can add a custom name as needed. This will be used for vendor matching and for generating Vendor assignments for products that are pushed to your eCom website. Adding an Actual Name is both for front-end use (so you customer sees a friendly Brand Name) and back-end use (so the PDBHub system can better match your vendors to the correct STN System vendors).

Uploaded Name: BOGames
Actual Name: Blue Orange Games

STN Vendor Name

When Populated, this field shows the STN System Vendor that has been determined to most correctly match with your supplied Vendor. You can manually edit this field to select a different STN System Vendor.

Cleanup Prefix

You can include a Prefix to remove from Vendor SKU before ingesting. This can be helpful in matching products where you have included a prefix that the Vendor does not use in their internal SKU structure.

example: You include “bo” in your POS data for all Blue Orange Games SKUs, but Blue Orange Games simple uses a 5 digit SKU. You can edit the vendor info to have ‘bo’ used as a cleanup prefix.

cleanup prefix example

Which name is used on your website?

When creating or updating product details on your website, we will create or update your product’s Brand Name (aka. Vendor Name) according to the following rules:

1. Actual Store Vendor Name by brand_id
2. STN Vendor Name by brand_id
3. Actual Store Vendor Name by vendor_id
4. STN Vendor Name by vendor_id


  • Your Uploaded Store Vendor Name is not used to create new data on the website, but it is used for matchup tasks.
  • When applicable, the associated stn provided logo* for the brand/vendor will be used.

Planned feature

Note: The following are planned updates for the Vendor Lookup Tools

  • Filtering for Matched or Unmatched Vendors
  • Purge All Vendor Records
  • Select/Remove Multiple Records
  • Linking to STN Product Library by Vendor Name
  • Ability to Request New Vendors be Added to STN Vendors
  • * Pushing associated Brand/Vendor logos to 3rd party cart systems.

We welcome your input on requested improvements to these tools.

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